Instruware turns your marketing into AI instructions that your team can use to generate on-brand content.
01
Your ICP, voice, and positioning live in decks, docs, and your head, with no easy way for AI to tap into them.
02
A good prompt works once. It breaks when shared across teams, channels and campaigns.
03
No model was trained on your brand voice or ICP. Without that context, every response sounds the same.
We scan your public brand touchpoints
Website, social, ads - whatever's already out there
We extract your context and voice
ICP, positioning, and tone, structured for AI
Your team uses AI to generate on-brand content and more use cases
In Claude, GPT, or any tool you use
Every use case below can run on your instructions. Run them with your team, or share them with your AI agent for scale.
Account research is the foundation of every good GTM motion, and most teams still do it manually. This workflow uses Clay's enrichment engine and Claude-powered AI columns to turn a list of target domains into comprehensive account briefs in about 15 minutes. You will get company overviews, technographic signals, pain point hypotheses, and personalization angles, all structured and ready for outreach or sales prep.
Most content teams write a piece, publish it once, and move on. That is leaving 80% of the value on the table. This workflow uses Jasper and a structured repurposing system to turn a single long-form article into 10 or more distinct content formats: LinkedIn posts, Twitter threads, email newsletters, short-form video scripts, podcast talking points, and more. The setup takes about an hour. Once your templates are built, repurposing a new article takes 20 minutes. Content ops at the L2 level means your distribution system runs faster than your publishing schedule.
Most cold email fails because it is generic. This workflow shows you how to use Clay's AI enrichment to generate genuinely personalized first lines and context for each prospect, then load them into a structured multi-step sequence in Smartlead. The result is email that reads like you spent 10 minutes researching each person, even when you ran 200 contacts in one afternoon. Expect 5%+ reply rates when your targeting is solid.
Pick an area to view specific AI use cases and guides.
Build topic clusters and AI-powered content that rank, with your brand voice baked in from the start.
Join the waitlist and be among the first GTM teams to get hands-on help setting up their AI instructions.
Yes, it's free for now. You can join without commitments and not needing any credit card.
Just your basic company info. We scan your public brand touchpoints and based on that, we generate the AI instructions for your team.
Instruware generates instructions for any LLM, Claude, GPT, Gemini, and any tool that accepts context.
No. Instruware doesn't write your content, it builds the brand context and instructions that make any AI tool produce work that sounds like you.
Marketing and GTM teams at early-stage and growth companies who want their AI output to actually sound like their brand.