# Instruware

> The school of SEO for AI agents. Free, structured SEO guides an AI agent can read and act on, and, as they're tested, workflows for real SEO jobs that the agent runs with its user's own connected tools. Instruware supplies instructions only: it never calls tools or holds user data.

Instruware publishes free SEO content organized by a single content taxonomy: one area (SEO), six sub-areas, twenty-seven clusters, across three collections (guides, tools, workflows). Content is written to be read and executed directly, by an AI agent or by the person directing it. Available in English and Spanish.

## Connect

- MCP server (Streamable HTTP, read-only, no auth): https://www.instruware.com/mcp. Tools: list_workflows, get_workflow. Setup for Claude, Claude Code, Cursor and VS Code: https://www.instruware.com/connect-ai
- Every workflow with agent instructions also has a plain Markdown version at its URL plus ".md".

## Taxonomy

- **Agentic SEO**: why an AI agent, not a human, should execute SEO work; context engineering for SEO agents, instruction files (AGENTS.md, CLAUDE.md), and multi-agent SEO workflow orchestration.
- **AI SEO**: what changed with AI search, how AI search engines actually retrieve and cite (Google, Bing, ChatGPT, Perplexity, Claude, Gemini), strategy and positioning, governance and risk.
- **Technical SEO**: crawling and indexation, AI crawler accessibility (robots.txt, llms.txt, bot management), structured data and AI entity optimization, site architecture and topical authority, agentic commerce and product discoverability.
- **SEO Content**: content strategy and research, AI-assisted content production, on-page optimization for AI answers, multimedia SEO, multilingual and international SEO, local SEO, content freshness.
- **SEO Trust & Authority**: E-E-A-T fundamentals and trust signals, offsite SEO strategy, backlinks and digital PR, third-party presence and RAG visibility.
- **SEO Measurement**: measurement fundamentals, AI visibility and prompt monitoring, AI SEO reporting.

Content is being published progressively across all 27 clusters. Each guide is either a Pillar guide (covers a cluster end to end) or a Support guide (goes deep on one part of it). The tree below lists every published item (7 as of this generation, across 6 live clusters) with its real, flat URL - it grows automatically as more content is published, so an as-yet-unpublished cluster simply isn't listed yet.

## Collections

- Guides: https://www.instruware.com/guides
- Tools: https://www.instruware.com/tools
- Workflows: https://www.instruware.com/workflows

## Content

Published items, organized by area -> sub-area -> cluster. Every entry links to its real, flat URL.

### SEO

#### Agentic SEO

- **A.a. Agentic SEO Fundamentals**
  - [Guide] Agentic SEO: Why an AI Agent Should Execute Your SEO Strategy: https://www.instruware.com/guides/agentic-seo-fundamentals

#### AI SEO

- **B.a. AI SEO Fundamentals**
  - [Guide] AI SEO: AEO vs GEO vs SEO, and What Actually Changed with AI: https://www.instruware.com/guides/ai-seo-fundamentals

#### Technical AI SEO

- **C.a. Technical SEO Fundamentals**
  - [Workflow] How to build your full site inventory with your AI: https://www.instruware.com/workflows/know-your-site (instructions for agents, Markdown: https://www.instruware.com/workflows/know-your-site.md)
  - [Guide] Technical SEO: A Checklist for Google, Bing and AI Bots in 2026: https://www.instruware.com/guides/technical-seo-fundamentals

#### AI SEO Content

- **D.a. AI SEO Content Strategy & Research**
  - [Guide] SEO Content Fundamentals: Keywords, Intent and Prompt Research for AI Search in 2026: https://www.instruware.com/guides/seo-content-fundamentals

#### SEO Trust & Authority

- **E.a. E-E-A-T Fundamentals & Trust Signals for SEO**
  - [Guide] E-E-A-T in SEO: Trust Signals for Google and AI Search in 2026: https://www.instruware.com/guides/eeat-fundamentals-seo

#### SEO Measurement

- **F.a. SEO Measurement Fundamentals**
  - [Guide] SEO Measurement: Metrics, KPIs and AI Search Data in 2026: https://www.instruware.com/guides/seo-measurement-fundamentals

## About

Instruware is built for both human readers and AI agents. Content is published with structured JSON-LD schema (Article on guides, HowTo on workflows, SoftwareApplication on tools) and this llms.txt file to support AI platform citation and agent-accessible knowledge retrieval.

## Languages

- English (default): https://www.instruware.com
- Spanish: https://www.instruware.com/es

## Links

- Website: https://www.instruware.com
- Guides: https://www.instruware.com/guides
- About: https://www.instruware.com/about
- Contact: https://www.instruware.com/contact