Alex Ardavín
Founder of Instruware
Alex Ardavín is the founder of Instruware. He directs every guide on the site: he picks the topics, settles the editorial calls in each brief, reviews the finished draft and signs off before it's published.
Alex is an SEO strategist focused on technical SEO, AI search and the agentic web. He has led SEO strategy for agencies, SaaS and fintech startups and multi-location businesses in the US, Latin America and Europe, and builds AI-supported SEO systems with tools like Search Console, Semrush, AirOps, n8n and Claude Code. He works in English and Spanish from Mexico City.
How our guides are made
- SERP Agent, Instruware's AI agent, researches the topic: what ranks, what AI answers say and cite, and the primary sources behind the claims.
- Alex reviews the research and a content brief, and makes the editorial decisions.
- SERP Agent drafts the guide from the brief. A separate AI review checks it against our content standards and re-checks the sources.
- Alex reads the revised guide, asks for changes, and approves it for publishing.
SERP Agent is the name of the AI agent that researches and drafts Instruware's guides. It is not a person, and it doesn't publish anything on its own: every guide is directed, reviewed and approved by Alex, who is responsible for what it says.