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Email & CRM

Clay

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Overview

Clay is the command center for GTM data. It connects to 50+ enrichment providers, lets you add AI research columns powered by LLMs, and builds data waterfalls that try multiple sources in sequence. If you're doing any kind of lead enrichment, account research, or ICP scoring, Clay is the tool that makes it possible at scale.

Best For

Multi-source lead enrichment for outbound prospecting
AI-powered account research from a domain name
Building and scoring ICP-matched lead lists
Automated data waterfall pipelines for CRM hygiene

Key Features

✓
50+ data provider integrations in a single table
✓
AI research columns powered by Claude and GPT
✓
Data waterfall logic — try multiple sources in sequence
✓
Automated table workflows with triggers and actions
✓
CRM and outreach tool integrations (HubSpot, Smartlead, etc.)
✓
AI-powered lead scoring and ICP matching

Pricing

Free

$0/mo

  • •100 credits/mo
  • •Basic integrations

Explorer

$149/mo

  • •5,000 credits/mo
  • •AI columns
  • •CRM integrations

Pro

$349/mo

  • •50,000 credits/mo
  • •Waterfall logic
  • •Team collaboration

Enterprise

Custom

  • •Unlimited credits
  • •Dedicated support
  • •Custom integrations

Get started with Clay

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Related Use Cases

AI Account Research in 15 Minutes: The Clay + Claude Workflow

Account research is the foundation of every good GTM motion, and most teams still do it manually. This workflow uses Cla...

ICP Enrichment Pipeline: Automate Lead Enrichment with Clay

Most enrichment workflows are manual, slow, and inconsistent. A rep exports a list, runs it through a tool, waits, and m...

Contact Waterfall Workflow: Find Verified Emails for 80%+ of Any List

Single-source email finding misses too many contacts. If you rely on one provider, you get 40-60% coverage at best, and ...

Personalized Cold Email Sequence: Build AI-Driven Outreach with Clay and Smartlead

Most cold email fails because it is generic. This workflow shows you how to use Clay's AI enrichment to generate genuine...

Account-Based Outreach at Scale: Target Multiple Stakeholders Per Account with Clay, Smartlead, and Apollo

Single-threaded outbound breaks at the enterprise level. Emailing one contact per account and hoping they champion your ...