Clay
Visit WebsiteOverview
Clay is the command center for GTM data. It connects to 50+ enrichment providers, lets you add AI research columns powered by LLMs, and builds data waterfalls that try multiple sources in sequence. If you're doing any kind of lead enrichment, account research, or ICP scoring, Clay is the tool that makes it possible at scale.
Best For
Key Features
Pricing
Free
$0/mo
- •100 credits/mo
- •Basic integrations
Explorer
$149/mo
- •5,000 credits/mo
- •AI columns
- •CRM integrations
Pro
$349/mo
- •50,000 credits/mo
- •Waterfall logic
- •Team collaboration
Enterprise
Custom
- •Unlimited credits
- •Dedicated support
- •Custom integrations
Get started with Clay
Visit WebsiteRelated Workflows
AI Account Research in 15 Minutes: The Clay + Claude Workflow
Account research is the foundation of every good GTM motion, and most teams still do it manually. This workflow uses Cla...
ICP Enrichment Pipeline: Automate Lead Enrichment with Clay
Most enrichment workflows are manual, slow, and inconsistent. A rep exports a list, runs it through a tool, waits, and m...
Contact Waterfall Workflow: Find Verified Emails for 80%+ of Any List
Single-source email finding misses too many contacts. If you rely on one provider, you get 40-60% coverage at best, and ...
Personalized Cold Email Sequence: Build AI-Driven Outreach with Clay and Smartlead
Most cold email fails because it is generic. This workflow shows you how to use Clay's AI enrichment to generate genuine...
Account-Based Outreach at Scale: Target Multiple Stakeholders Per Account with Clay, Smartlead, and Apollo
Single-threaded outbound breaks at the enterprise level. Emailing one contact per account and hoping they champion your ...